MENTORING
Are you keen to secure high-profile celebrity and influencer support for your charity campaigns but are unsure where to start?
With 12+ years working as an in-house celebrity manager for two of the UK’s largest charities and having worked across a broad range of projects as a consultant since launching Paul Cullen Partnerships in 2019, I am offering to share my expertise to suit your training budget.
Introductory
Focusing on the key criteria & toolkit you need to consider before embarking on your celebrity search, this introductory hour+ (1hr 30 mins) for individuals will cover:
Defining what you are setting out to achieve with celebrity support
The 3 R’s of Successful Celebrity Management principles
Identifying the ways to make contact with your chosen celebrities
ADVANCED
Suitable for individuals and teams of up to 5 people, this 4 hour session will equip you with the toolkit to:
Define what you are setting out to achieve with celebrity support
Explore the 3 R’s of Successful Celebrity Management and how they apply to your charity
Identify up to 3 key celebrities who will add value to your campaign
Accurately frame the approach
Understand how to reach your chosen celebrities
“We were so lucky to benefit from a 1-2-1 chat with Paul. He has really helped to inform our ambassador strategy - an area we were really keen to grow being a small charity. Paul took the time to talk through the key pillars of our approach and provided great insights, tips and tricks he has learnt over his years in this sector!”
“Paul’s advice was incredibly practical and he helped us work through some of the challenges we might face as a smaller charity with very little budget. We came out of our meeting feeling we had a much clearer direction for what we wanted to gain out of working with celebrities and some invaluable insights and tips to help us make our initial approach”
“Paul has a wealth of knowledge and experience on all things influencer/celebrity charity partnerships. He kindly took time out of his diary to have a pro bono chat and offered some valuable advice that will really benefit the charity I work for and our upcoming anniversary campaign. Paul is professional, friendly and helpful - would definitely recommend working with him!”