BY HELEN OLSZOWSKA
Since the onset of the Pandemic, a number of platforms have released new functionality to help facilitate online fundraising. This drive to do good in bad times is also evident in the ‘Cameo for Charity’ offering.
In 2020, the platform organised a three-day live virtual event, Cameo Cares, on a dedicated website. The event featured comedy and live Q&As with a host of big names from singer/songwriter Mandy Moore to skateboarder Tony Hawk. It raised $725,000 for charities supporting COVID-19 relief efforts.
Celebrities can choose to support charities individually. Cameo works on a commission model where the artist takes 75% and the platform takes 25%. However, the artist can also choose to donate earnings to charity. If an artist is supporting a charity, a small red flag will appear in the corner of their profile picture.